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Sheng Xing Bakery
Long-standingGift box
VerdictBakery since 1864, old-style handmade salty biscuits
A Magong bakery founded in 1864 and run by five generations. It hand-makes Penghu salty biscuits the old way, with lard, pepper and scallion in the dough for a crisp, sweet-salty bite and peppery aroma. It also sells winter melon paste and brown sugar cake, a classic old-school gift.
Review
Sheng Xing Bakery is on Ren'ai Road in Magong, just steps from Tianhou Temple and the Central Old Street. Supertaste says it was founded in 1864, in the third year of the Tongzhi reign, and has passed through five generations, making it one of Penghu's oldest bakeries. Yam Travel and GoFunIt also include Sheng Xing in their lists of top Penghu salty biscuit shops.
Salty biscuits are Penghu's signature souvenir. Yam Travel explains they evolved from pepper cakes, with lard and scallion in the crust and filling for a crisp bite that is sweet, salty, peppery and fragrant all at once. Sheng Xing sticks to the old handmade method, and the filling carries pepper and scallion aroma that goes well with tea. Supertaste lists the biscuits at NT$60 and winter melon paste at NT$130; later visitors mention slight price changes, so check on site. The shop also sells brown sugar cake and peanut brittle.
Fans often mention the warm, humorous owner couple, who offer samples and explain their products carefully. They find the biscuits crisp but not greasy and more fairly priced than tourist souvenir shops, and some have bought them since childhood. Critics find the texture hard and uneven, say the big boxes may not taste fresh and suggest sampling first, and note that brown sugar cake can sell out at busy times.
It opens about 8 a.m. to 10:30 p.m., so you can shop after an evening walk through the old street, which also helps travelers catching early boats or flights. The shop is right on Ren'ai Road, parking nearby is hard, and walking from Tianhou Temple is easiest. Salty biscuits keep longer than brown sugar cake, so they are good for sharing back on Taiwan's main island, and staff can help bag larger orders.
It suits anyone who likes traditional pastries or wants a souvenir with history. Start with a box of plain salty biscuits to try, then consider winter melon paste or peanut brittle; they make a good gift for older relatives. If you also want brown sugar cake, compare a few shops around the old street before deciding.
Why go
- A box of salty biscuits starts around NT$60
- The owners offer samples; taste first
- Open until 10:30 p.m.
- Biscuits keep longer than brown sugar cake
- Walking from Tianhou Temple is easiest
- Winter melon paste suits older relatives
What people say
Liked
- Century-old shop with handmade methods
- Warm owners who offer samples
- Fairer prices than tourist shops
Complaints
- Hard, uneven texture
- Large boxes may not be fresh
- Brown sugar cake can sell out
Summarized from the common views of bloggers, media and diners; not direct quotes.
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This page is compiled from the articles below and rewritten in our own words. Hours and prices change, so check before you go.
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