Joy Joy Golden

Review

Joy Joy Golden is a cheese dessert and souvenir brand in Beitun, Taichung, founded in 2014, with its shop at No. 651 Chongde 19th Road. Its director spent about five years training in Japan, and the brand builds its cheese desserts and gift boxes on semi-ripened cheese from southern Hokkaido paired with local Taiwanese ingredients. Reports say it once ranked first among Taichung's top ten souvenirs, and it often appears on Taichung souvenir recommendation lists.

The item drawing the most attention is the seasonal Blossom Lemon Cheesecake, a 6-inch cake topped with patented wave-pattern piping. It has three layers: a crisp biscuit base, rich cheese, and a double layer of lemon custard flavored only with pure lemon juice from Pingtung. Reports describe the lemon's fresh sweet-tartness as balancing the richness of the cheese, tasting refreshing without being sour or astringent, so it does not become cloying even after several bites. On the rice side there is the Golden Ingot 6-piece gift box and the red oolong apple rice crackers in a tin; both are 100% rice and gluten-free, both won prizes at the 2022 national rice-based souvenir competition, and both are priced at NT$390.

Most coverage available consists of souvenir roundups and award news, and it leans positive. The strengths mentioned most often are the stylish packaging that suits gifting and the refreshing pairing of cheese and lemon. First-hand accounts of the shop itself or of eating there are scarce, however, and negative reviews are almost impossible to find, so bear in mind that information is limited.

The shop opens roughly 10:30 to 19:30. The Blossom Lemon Cheesecake is seasonal and not always available, so check with the shop before going, and ask on the spot how to store the cheesecake. Some products are also sold on online shopping platforms, so home delivery is an option if you cannot visit. Sources do not mention parking or payment methods.

It suits anyone looking for refined cheese desserts or gluten-free rice-based souvenirs. If the season is right, order the Blossom Lemon Cheesecake first; for a gluten-free gift, the Golden Ingot box or the apple rice cracker tin is the easier choice.